Encore Radio is the UK's only dedicated station playing the best songs from musicals and film.
Broadcasting on DAB across London & the South East and online & app across the rest of the country.
Encore Radio offers compelling content for the biggest theatre fan and great music and popular songs familiar to a wider audience of millions across the country. More people visit the theatre than go to Premiership Football and Encore Radio offers access to this market worth £5.9 billion pounds to the UK economy as the only dedicated broadcast media access point to this upmarket audience.
Encore Radio targets primarily 35-54/64 ABC1 Families, plus 15-24 ABC1 Women.
Encore Radio; A multi platform brand.
Did you know that the UK theatre and cinema industry is...
Big: Theatre is central to the cultural life of our nation. 63% of the UK population has been to at least one theatre show in the past year – that’s more than sporting events and music concerts.
Evolving: From both creative and business perspectives, the industry is entering a new phase of experimentation. Tastes of theatre-goers are expanding, with interactive and streamed theatre both well received, particularly amongst younger audiences.
Diverse: Likelihood to go to the theatre is highest amongst 16-19 year olds. Audiences have been growing proportionally younger for some time, with a 71% increase amongst 16-25 year olds since 2009
Growing: 4.2% growth annually in spending on theatre and cinema tickets over last three years, with the strongest growth in London
Source: Barclaycard Consumer Spending Report 2015
What our Audience Wants
A similar format to other UK stations providing news and weather.
Elaine Paige on Sunday Radio 2 gets 2m reach, and 300k+ are 35-54 ABC1.
Our music is taken from hit West End and Broadway shows with some popular film songs too.
The music and features are key - so news is limited to broadcasting 8 times a day, giving time mid morning/afternoon for the music to breathe.
Limited advertising and less clutter: only two breaks per hour of 2-3 minutes max, guaranteed for the first year.
Encore Radio – our national audience forecasts in 2017
- Weekly Reach – 150,000 adults 15+, listening for average 5 hours each week (Audience simulation based on London wide 12m population)
- 20,000 online users each month projected
- 1st newsletter going out to over 1.2m